My journey into the world of production kicked off in the pre-digital era of 2001 supporting on set and cutting up film but even those early days convinced me I'd found my industry
Fast forward through four years of mastering the art of in-house shoots for a major UK fashion brand, I leaped into the freelance life, ready for new horizons and collaborations. The next decade was a whirlwind of incredible projects, from sun-drenched South Africa to the snowy peaks of Canada, and across countless captivating locations in Europe, the USA, and around my hometown of London.
While fashion has been a constant from high-end to high-street, I've also had the pleasure of producing shoots for a fantastic array of editorial clients and diverse brands like Danone, Microsoft, Adidas, and Tesco.
I thrive on turning client visions into realities, offering a full-service approach that spans everything from initial concepts and meticulous planning to nailing the perfect cast, scouting breathtaking locations, orchestrating set builds, and managing all the on-set and post-production magic.
As the digital landscape has evolved, so did I. I've embraced the exciting world of moving image content, dynamic social media shoots, engaging live streams, and viby pop-up events.
My passion for bringing spaces to life, initially sparked by set design, also led me to exciting design and renovation projects. This includes a portfolio of cool bars and restaurants across London, stylish apartments, and even the complete transformation of a barge on London's Regent Canal.
One of the earliest and most valuable lessons I learned? A great producer says 'Yes!' to the client's vision and makes the seemingly impossible, possible. This 'can-do' spirit has fueled my diverse skillset and brought immense satisfaction from working on such a broad spectrum of projects.
In 2021 I made the beautiful city of Vienna it my new home. After contributing to some cool short-term projects with brands like Napapijiri and Almdudler, I took on the role of Media & Design Manager for a fantastic hotel in Vienna's vibrant 7th district, part of the H World International family.
Now, in 2025, I'm excited to embark on my next adventure. Get in touch if you want to be part of it.
In 2025 I am looking for my next step
Adidas, Almdudler, Alvar, Attitude, Beauty Papers, Belstaff, Blued, Boden, Calvin Klein, Danone, Diesel, Esquire, Fila, GQ, Hobbs, Jocks&Nerds, John Lewis, Junior, Levis, Lipsy, LondonFashionWeek, Marie Claire, Microsoft, Napapijiri, Next, Nike, Nowness, O’Neil, OffTheWagon, Paper Mashe, Patagonia, Phase Eight, Puma, Quicksilver, RalphLauren Polo, Replay, Roxy, Scotch&Soda, Seven, Shortlist, Speedo, SSense, Stylist, Tesco, Tommy Hilfiger, Topman, Tu, Vouge, Zara